ECLIPSE

Eclipse Motors, a high-end electric car manufacturer, wanted to move beyond the traditional luxury auto narrative. While they had strong engineering credentials, their image skewed too corporate and disconnected from the younger, street-driven audience they aimed to attract. We approached the campaign by pulling inspiration from nightlife, music, and street fashion, the worlds where culture is constantly in motion. We partnered with photographers, graffiti artists, and hip-hop producers to create visuals and sounds that elevated the car beyond product, into lifestyle. By bridging the gap between automotive luxury and street authenticity, Eclipse Motors established itself as the car brand for a new generation.