HORIZN

HORIZN, originally known for skateboard decks, wanted to expand into apparel. The challenge was ensuring this transition felt natural and credible to skate culture, rather than a forced commercial pivot.We built an identity system designed to evolve with the brand. Visual elements borrowed from skateboarding’s history, bold typography, raw cut graphics, and kinetic motion visuals inspired by street energy. Every design decision tied back to skateboarding’s roots while creating space for the apparel line to exist as an organic extension. By collaborating with local skate crews, the brand established cultural trust and built a strong foundation for growth in lifestyle apparel.