CORE 96

CORE 96 was a startup lifestyle brand that wanted to resonate with Gen Z and millennial audiences rooted in music, street fashion, and movement culture. The challenge was that the brand lacked identity, structure, and direction, making it difficult to attract early traction. We began by uncovering the cultural DNA of the brand and what values it should stand for, who it should serve, and what community it should represent. By placing culture at the heart of its narrative, CORE 96 quickly became a community-driven lifestyle brand, with a loyal following that viewed it as more than just clothing, but a movement.