STATIC

STATIC aimed to merge the worlds of underground hip-hop and fashion, but lacked a cohesive launch strategy that could speak authentically to both audiences. The challenge was to create a collaboration that felt raw, credible, and culturally significant.We worked hand in hand with artists, musicians, and street creatives to co-design apparel that pulled visual inspiration from album artwork and soundwaves. Visual direction focused on grit, rhythm, and chaos, combining glitch graphics with lo-fi textures to capture the rawness of underground music culture. The campaign received organic coverage from underground blogs and hip-hop magazines, solidifying STATIC as a cultural connector brand that successfully bridged two powerful industries.